Apple, please stay on target!!

I am a total Apple fanboy!

I love most apple products and own a few. I have an intel iMac, still my old iMac G3, Macbook, Airport Extreme, an iPod nano and an iPhone… and I’m toying with the idea of getting an Apple TV. ;)

Really though, I’m starting to get a little afraid that Apple is stretching themselves too much…

I’m kind of scared that Apple is going to fall in to the trap of trying to do too much and getting away from their core competencies.

They make GREAT computers and the best (in my opinion) OS available.
Without a doubt, the iPod reinvigorated the company and they’re (again in my opinion) the best MP3 players available.
Then there is all the fantastic software they have released and are currently in release.

Then the Airport /Airport Extreme, AppleTV, iPhone… now there’s rumors abound that they are planning on making a video game console (did anyone actually own a PipPin?. :)

That really scares me, the more they try to do the more they’ll be losing focus on what it means to be Apple.

A few things that pop in to my mind are:
1) all the bugs related to Leopard
2) The “new” iMovie that is much slower and feature limited than the previous iMovie
3) The AppleTV update that has the most non Apple-like interface I’ve ever seen on an Apple device.

Apple please focus on what you do best and keep doing it, it seems like you’re starting to lose the ‘It just works’ tagline and that would be a shame.

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